NGŨ THƯỜNG ROBUSTA
“Kindness - Decorum - Uprightness - Wisdom - Faithfulness”
Passing through the five provinces of the red-soil Central Highlands, Vietnam’s coffee capital, and meeting farmers who share and support each other in cultivating Robusta—the coffee bean closely tied to the Vietnamese phin culture. "Ngũ Thường Robusta: Kindness - Decorum - Uprightness - Wisdom - Faithfulness" was born from these connections.
The five high-quality Single Origin Robusta lines from these provinces of the Central Highlands represent a harmony of pure Vietnamese flavor notes, developed by Gióng's roasting team, and embody the unique traits of the farmers and Vietnamese people as a whole: "Compassion - Respect - Righteousness - Wisdom - Integrity."
Nhân (Kindness)
"With Heart Comes Greatness"
Robusta beans from the highlands of Di Linh are grown organically, without chemical pesticides. Farmers here have poured their dedication and affection into this highland region to produce coffee beans that are not only safe for health and the environment but also have the potential to thrive in international markets.
Robusta
Lâm Đồng
Việt Nam
Lễ (Decorum)
"First Learn Respect, Then Knowledge"
Etiquette—an essential cultural value of Vietnam and Asia as a whole. For generations, our ancestors have deeply ingrained the spirit of respect, gratitude, and kindness. Robusta Etiquette represents not only coffee but also Gióng's gratitude toward the diligent hands that have cherished each Vietnamese coffee bean.
Robusta
Đăk Nông,
Việt Nam
Nghĩa (Uprightness)
"Stand for Justice, Not for Kinship"
Righteousness—central in the Five Constant Virtues, acting as a balance among various aspects. Righteousness represents justice, fairness, and equal treatment for all. This also reflects the service and work culture at Gióng, where everyone is treated fairly and equally.
Robusta
Gia Lai,
Việt Nam
Trí (Wisdom)
Wisdom Arises from Challenges
Gifted by nature, Vietnamese agriculture stands as proof of the farmers' diligence and intelligence. Robusta Wisdom serves as a constant reminder to the Gióng team to continuously improve and learn daily, just like hardworking farmers, to harvest the sweet fruits of their journey.
Robusta
Kon Tum,
Việt Nam
Tín (Faithfulness)
Integrity is Priceless
As the final value in the Five Constants, Integrity serves as the essential foundation that opens new paths and opportunities.
Robusta
Đắk Lắk,
Việt Nam
Roast Level Chart
(Roast Chart)
Illustrates coffee roast levels (vertical column) and flavor groups (horizontal row from left to right) that customers can experience in Gióng's coffee.
